By: Caroline Albers
Photos By: Mollie Coyle
Cool kid style met old school charm at Warby Parker’s opening weekend on M Street. The online retail darling has steadily branched out to include physical stores and showrooms across the country. The M Street location is the second to spring up in DC and offers a place to (quite literally) see and be seen.
As a welcome to Georgetown’s throngs of shoppers, Warby Parker hosted an opening party complete with their full fall collection, sweet treats from Ice Cream Jubilee, and a pair of limited edition frames just for DC shoppers. All frames are unisex, economical (many frames are just $95, Rx lenses include), and undeniably beautiful.
Much of Warby Parker’s appeal lies in their commitment to offering high quality eyewear at affordable prices – a blessing to blind college students everywhere. Warby Parker was founded in 2010 as an alternative to the eyewear oligarchy that tends to spike prices needlessly high.
But the company has an even higher calling. Each month, Warby Parker tallies the amount it cost to source all glasses they’ve sold, then match that amount in donations to their nonprofit partners. These partners then train men and women around the world how to administer eye exams and sell affordable glasses. This model of training rather than providing donations is a more sustainable option that brings necessary eyecare to communities in more than 35 countries.
As if that’s not enough, the company’s whimsical sense of humor shines through in its Georgetown location. Colorful books line the wall space above the glasses displays, and wallpaper patterned with different reading positions covers the walls. Classic light fixtures, pale wood floors, and bay windows give the room a warm, clean, almost bibliotheque vibe. The overall effect is a light and fun space.
Offering prescription glasses, uber cool sunglasses, and even this monocle, Warby Parker will no doubt soon become a Georgetown staple. Perfect sight never looked so good.