By Jojo Greenzaid
Photos by Mollie Coyle
As the seasons change, so do our makeup looks, and it’s just about time to swap the vibrant shades that comprised your summer glow for richer, warmer fall hues. Cue the new beauty department at H&M. Not previously known for their beauty game, the company has revamped and rebranded, putting out a huge line including every product necessary for even the most intricate beauty routine –from tools like makeup brushes and precision sponges to products like on-trend metallic shadow palettes and statement lip colors. And our favorite part? The price tag – it’s almost impossible to find a product over ten dollars. Take that, Sephora.
Here at Thirty Seventh, we admit to at first being a little skeptical: could such reasonably priced products really hold a flame to our effective but pricey favorites? To find out, we did the splurging for you, and purchased about ten or so of the company’s most-hyped products. Out of everything we tried, read on to learn about the top six must-haves that caught our eye and transformed our look. Warning: Products are hard to resist – there’s something for every skin tone from pale to bronzed, and every style from neutral to dramatic.
Mattifying Face Primer, $12.99
This lightweight formula instantly minimized my pores and allowed for flawlessly smooth foundation application. Paired with their All-Day Liquid Foundation, we’re talking long-lasting perfect skin – perfect for a Saturday night consisting of endless Village A and Henle parties post-dinner on M Street.
Solar Flair Bronzing Powder, $9.99
Super lightweight and luminous, this bronzer added a subtle yet illuminated glow that had me feeling like a natural goddess (Commence #IWokeUpLikeThis selfie Snapchats to everyone). Ideal for sculpting and basic contouring, or for adding some warmth your face before walking out the door! Available in both matte and luminous finishes.
Pure Velvet Cream Blusher, in Cameo Brown, $9.99
The velvety formula provided a creamy, buildable-coverage color that blended effortlessly onto my cheekbones for a natural flush. A heavier application created an even more saturated, bold look. Not to mention it doesn’t budge – at all.
Aqua Liquid Liner, in All that Jazz, $6.99
This liquid liner’s waterproof formula is both quick drying and long lasting. Apply along upper lash line for subtle shimmer, or all over the eyelid for a more dramatic metallic gold look. While I opted for a fun metallic shade, there are tons of finishes and colors to swatch in-store, and I recommend Charcoal Spark for a traditional black liner.
High Impact Eye Color, in Chin Chin, $6.99
From soft mattes to rich shimmers, the options in H&M’s eye shadow collection are endless, but the eye-catching metallic specks in the shade Chin Chin shade made it hard to pass up. Easy to apply and blend, this shade perfectly complimented my Aqua Liquid Liner in All that Jazz, and wore well in the crease of my eyes for a more intense variation on the traditional smoky eye.
Velvet Lip Cream, in Enchanté, $9.99
I am completely obsessed with this liquid lipstick, which glides on before drying totally matte. It was so lightweight that I forgot I was wearing it, yet it gave me super long-lasting, vibrant color all day – a.k.a. a must have for any successful fall statement lip. I can’t wait to go back to H&M and purchase this in the shade Dare Me as well. This product receives my highest praise out of the entire line – you heard it here first, liquid lipsticks are the #move.
Another cool thing about this fab new line is that it’s only been released in select H&M stores – making our M street location the perfect opportunity to get the exclusive hookup. For more information on the products, check out H&M’s site.