Vital New Makeup Products at Vittles

By: Anna Boyd

Photos by: Serena Pu

We’ve all had these sorts of nights: scrambling to find that misplaced lipstick before a date, too lazy to walk to CVS and replenish your mascara supply, and of course, unwilling to drop $20+ on the latest-and-greatest luxury brand foundation. It shouldn’t be so difficult – or expensive – to look your best.

Well have no fear, because Vittles is here with a wide range of e.l.f. products for all your makeup-related struggles. And the best part? They start at just $1!

According to Vittles’ Director of Purchasing, Kit Clemente, the price point is exactly why they chose e.l.f. cosmetics. The brand offers “something that the average college student can afford”, not to mention e.l.f.’s impressive variety, which ranges from your basic mascaras and foundations to novelty products like lip exfoliators and brush cleaners. Even Clemente says she has “been shocked by how many [products] they have and by how excited people are about them.”

I know what you’re thinking – “How can this $3 product compete with my $30 favorite from Sephora?” As a Sephora addict myself, I put this question to the test with a little challenge: create an entire look under $15 exclusively using Vittles’ e.l.f. selection. The end result? Just wow.

IMG_7496e.l.f. Flawless Eyeshadow in Tantalizing Taupe: $2.25

When I first cracked this baby open and saw the spongy white applicator reminiscent of the cheap makeup kits I received as a child, I was admittedly skeptical. I was equally concerned by the texture of my swatches, which seemed slightly different than what I was accustomed to. However, my doubts were soon cast aside as the shadow slid smoothly onto Bria’s lids, creating a pretty, blended look with subtle shimmer. I would especially recommend this particular palette to anyone with hazel eyes, as its purple undertones will complement them nicely.

e.l.f. Baked Eyeshadow in Toasted: $3.35

This eyeshadow is hands-down my favorite of the five e.l.f. products I tried. Its pretty pink shimmer was illuminating without being too glittery, and played well with the purple undertones in the Tantalizing Taupe shades. Not to mention it glided on flawlessly and was very blendable. I applied it to the highest points of Bria’s lids to add eye-catching shine, which helped to amp up the more subdued hues in the Flawless Eyeshadow palette.


e.l.f. Kohl Eyeliner: $3.35

This large, super smudgeable liner is a must-have for creating smoky eyes. Its rich, black color adds eye-popping definition, and it even comes with a sharpener! Here, I traced it along Bria’s upper lash line before adding a layer of the Flawless Eyeshadow palette’s Line shade and smudging them out.

e.l.f. Volume Plumping Mascara: $3.35

This oversized brush is made for the girl who likes a barely-there mascara look. While new mascara often dispenses too much formula, resulting in clumpy lashes, this wand achieves a feathery, natural result. Though I personally prefer slightly bolder lashes, this formula is perfect for subtle definition or your lower lash line – not to mention a great product to give your lashes a quick coating before your 9AM class.


e.l.f. Essential Lip Stain in Berry Blush: $2.25

Full disclosure: this product was my least favorite of the bunch. While I was hoping for a purplish tint, I instead got a subdued, slightly blotchy red. To remedy these lack-luster lips I decided to apply a bright red lipstick, similar to the e.l.f. Matte Lip Color in Rich Red, to enhance the stain. Layering up on lip products like this will ensure that your color won’t fade unevenly, as the base will prevent your lips from ending up completely two-toned by the end of the night.


Overall, I cannot emphasize enough how impressed I was with e.l.f., particularly considering that the five products I bought were less expensive all together than most single items offered at Sephora. Not only is e.l.f. inexpensive and high quality, but now it is also conveniently available less than 5 minutes from your dorm room. Now that’s something to smile about.



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