Achieve A Fresh-Faced Glow

By: Adele Marchant

With all of the recent tutorials promoting contouring, strobing, baking, and smoky eyes looks, it can be easy to unintentionally cake on makeup and totally overdo it. Here at Thirty Seventh, we have some tips to help keep your makeup looking fresh and natural, while still managing to keep your zits covered, lips glossy, and lashes thick.



#1: Pick Your Battles

It might not be necessary to strobe, bake, and contour your face while wearing a smoky eye, fake eyelashes, and red lipstick; instead, pick one or two statement areas to focus on, and tone down the rest. If you have cheekbones even Kendall Jenner would envy, skip the contour and rock the bright lip instead. If you’re going for a heavy smoky eye, ditch the red lipstick and dab on a nude. Balance is key.

#2: Skip Powder Foundation

If you’re wearing a liquid foundation/BB cream/tinted moisturizer, don’t feel obligated to add powder foundation. While it may give you more coverage, a porcelain face isn’t natural, and neither is that heavy layer of powder sitting on top of the skin. For those who need a bit of powder for oil control, set your makeup (or even better – just your t-zone) with a translucent powder, like Laura Mercier’s or any sheer powder from the drugstore. This will add a more matte finish without all the pigment, keeping your makeup looking fresh.


Listen up! Adding a setting spray to your makeup routine is a game changer. By adding a quick spritz of something like Loreal’s Infallible Pro Setting Spray, the outer layer of product on your face seals to a radiant finish, like how skin should look naturally. Even better, setting sprays help to ensure your makeup lasts longer, performing the task of setting powders in a way less cakey way. *Pro Tip: Spray your face after liquid products, and then again after you’re done applying all of your makeup, and watch your face look like your skin again – but better!

#4: Pick a Light Formula

While some of us might like a heavy coverage foundation, most of us don’t need it. Instead, opt for foundations with thinner formulas that offer the same amount of coverage, like Loreal True Match Lumi or IT Cosmetics Your Skin But Better CC Cream, which both boast high coverage without being thick or cakey.


#5: Skip Thick Lipstick/Harsh Brows/Heavy Blush

While these trends might be some of our favorites, they can make it too obvious that we are wearing makeup when applied the wrong way (if that’s the look you’re going for, then disregard this). If you’re going for the natural look, skip a dark lip and add a gloss or tinted lip balm instead. My personal favorite lip balm is the Nivea Lip Butter in Raspberry Rose Kiss, which adds a pretty light pink color. Apply a similar less-is- more mantra on all areas of the face: a super dark eyebrow pencil can be very obvious, but a lighter application on the ends with a heavier application in the middle appears be much more natural. Before you pack on too much blush, start with less than you think you might need and build up, so you don’t end up more clown-like than radiant. Voilá!

Have any beauty tips we missed? Leave them in the comments below!

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