By: Patricja Okuniewska
Photos by: Caroline Geithner
Since Alicia Keys boldly decided to go bare faced in summer 2016, it has become increasingly common to go “makeup-free”. Not only did Keys decide to use minimal makeup for her red carpet and public appearances, but her magazine photo shoots and album cover also feature her without any cosmetic products. Inspired by Keys’ boldness, other celebrities like Gabrielle Union have joined the #NoMakeup movement as a way to spread the message that people don’t need makeup to be or feel beautiful.
Using this hashtag as a way to inspire other women around the world, Twitter and Instagram now yield millions of results for #nomakeup. It’s not just celebrities who are choosing to reveal their bare face online; it’s people in each of our private spheres of all ages and groups.
I decided to talk to some fellow Hoyas – students we see walking around campus every day – who don’t wear makeup regularly and ask for their insight on this recent trend.
Maddy Taub (COL ‘18)
Maddy doesn’t wear makeup because it just doesn’t fit her style.
“I’m very lowkey and don’t like to stand out, so I only wear makeup when I want to standout. I respect other people’s desire to wear makeup but I don’t think the effort of putting it on is worth it for me every day,” said Taub. “When I put on makeup I feel like a different version of me, I feel fancier and prettier. It’s not that I don’t want to look pretty on a daily basis but I think no makeup helps me feel like myself and makes me feel ‘normal.’ When I dress up for things I wear makeup and it makes me more confident in that fancier outfit, but not wearing makeup makes me feel more confident and happy in my everyday outfits. ”
Sinead Walsh (SFS ‘18)
Sinead values the time that she would otherwise spend doing her makeup to do other things.
“Honestly, a large part of me not wearing make up comes from watching my older sister get up 45 minutes earlier than me every day so that she could do her hair and makeup; I just wanted to sleep in. I also found that when she didn’t wear makeup, people would ask her if she was sick or tired,” said Walsh. “So I never started wearing makeup because I didn’t want to have the obligation to do it every day. That being said, I 100% support people who do wear makeup every day, no matter what their reason; I just found I didn’t want to put in the effort. And an added bonus is that when I do wear makeup, I look extra great.”
Lydia Bubiak (SFS ‘18)
Lydia has increasingly focused on her skincare routine as a way to build confidence instead of using makeup to cover up imperfections.
“When I was much younger, in middle school, I was very self conscious about my appearance. I would get very upset if I didn’t have time to put on makeup in the morning or forgot to bring it with me on a trip. But while I was at an all-girls high school, I learned how to better embrace the features that are unique about me and become comfortable in my own skin. I do still use minimal makeup such as foundation, powder, blush, and mascara to make me look a little more awake in the mornings, but I love having a fresh face that doesn’t feel caked on.”
The #NoMakeup trend isn’t about showing off amazing skin and perfect genetics– it’s about embracing flaws, and appreciating the “imperfections” that make us each uniquely beautiful. But for those who decide to embrace the full-face makeup lifestyle– myself included –there is certainly power to be found in that too.